Marketing leadership
Aspen Makkar combines senior marketing expertise with a founder’s mindset and deep brand strategy to architect repeatable marketing systems that deliver measurable, long-term results. She has 13 years of experience in brand management, strategic planning, content strategy, data analytics, website development and optimization, social media management, team management, marketing campaign oversight, and budget management.
Manages budgets, improving ROI by 18+%, conversions by 26+%, and retention by 14+%.
Shapes high-level social media strategies to increase revenue and brand loyalty. This organic media post expanded brand awareness by 3,705,800% and conversion rates by 2,300%.
Translates data insights into actionable, tailored customer experiences and quantifiable business growth.
Services
Strategy
End-to-end marketing strategy aligning brand, product, and growth goals to unlock sustainable, measurable revenue across every channel.
Performance Marketing
Designs, tests, and optimizes paid media across channels to drive efficient customer acquisition and profitable CAC-to-LTV ratios.
Demand Generation
Builds integrated campaigns and lead engines that align marketing and sales, increase qualified pipeline, and shorten the path to revenue.
Marketing Operations
Architects the tech stack, workflows, and reporting needed to make marketing measurable, scalable, and consistently on-brief.
Go-to-Market
Leads go-to-market strategy across positioning, messaging, launch planning, and cross-functional rollout to drive strong market entry and adoption.
Team Management
Leads, mentors, and scales high-performing marketing teams with clear priorities, coaching, and accountability tied directly to business outcomes.
Brand Management
Clarifying your market position, narrative, and visual identity so every touchpoint strengthens recognition, trust, and long-term preference.
Contact
aspenmakkarcmo@gmail.com
Aspen Makkar 